Copywriting for Social Media: It's Time to Boost Your Engagement!

If you’re reading this, it probably means you’re already aware that there’s a ton of elements that play into having an effective and lead-driving digital marketing strategy (product visuals, video, graphic design, brand aesthetics). Although each aspect is crucial to building your brand and online presence, engaging and captivating social media copy is the primary facet that compels your followers to action. There are so many do’s and don’ts with writing copy for social media. In this blog post, we’re going to cover some of the best practices that can help give your business the online boost it deserves.

Lead With A Main Idea & Attention Grabber

If your social media copy is exciting and interesting, people will be eager to continue reading your content and will be more likely to click on any links you’ve included in your posts. If the copy is lacking excitement and fails to immediately grab their attention, they’ll click over to another web page right away. It’s all about creating that perfect hook!

When it comes to creating a successful hook to reel in your readers, it’s important to speak directly to them. The best copy speaks to the reader, not at them. This raises interest and spikes attention because the message feels more personalized. A lot of writers make the mistake of being too “me-centric,” which is something you want to avoid at all costs. Make the copy about your readers, not entirely about you. Whether you’re promoting a blog post, an event, or a new product, the copy needs to sound like it’s made for the reader. You can achieve this by including “you” wherever possible, making the reader realize that the content is focused on them, and only them.

Below is a great example from Apple’s Twitter account. The caption leads with the main idea, and the attached link builds on the idea that working on a Mac machine is good for business teams of all sizes.

Spark Discussion by Asking Open-Ended Questions

Being conversational with your social media copy and encouraging discussions in the comment section is an awesome way to increase followers and reach more people (and potential clients!). But don’t just ask any old question - make sure it’s relevant to your brand/product(s) and ensure that it really excites your readers. You want them to be enthusiastic about contributing to the conversation in the comment section rather than just scrolling past your post. Ask about peoples’ specific experiences, and what they want to know about you or your brand.

If you end up generating discussion and comments on your social media posts, be sure to respond to all interactions to keep the conversation going. If you have a team, assign certain members to engage with everyone who’s commented or messaged you. There should be a set of eyes on your comment section at all times, and setting up message alerts is crucial so that no communication effort or potential lead goes unnoticed.

Hashtags, hashtags, hashtags!

Including hashtags in your social media posts means taking part in a conversation happening on that social media platform. Most importantly, it makes your posts visible in that particular conversation. This can lead to greater engagement, boosting your brand's social media engagement through likes, shares, comments, and new followers.

Hashtags make it easier to find information with a theme or specific content, and they’re most frequently used on Twitter and Instagram these days. Hashtags can help you build a brand for your business or yourself by engaging with customers and joining the conversation about what’s trending. If you participate in high-traffic conversation by discovering the biggest trending topics, you are more likely to gain great visibility to your business. The more visibility you get, the more likely you are able to create a larger audience, which exponentially increases the likelihood of fresh leads for your business. Choosing the right hashtags can be difficult at first, so here are some tips on how to pick the ones that will best reach your audience.

Keep a Consistent Voice on All Platforms

The same way you need a logo and a tagline for your brand, you need a definite brand voice as well. One of the main reasons for this is that brands which are consistent across all channels are 3-4x more likely to get brand visibility. Whether you’re launching a product on social media or trying to spark conversation within your posts, it’s essential to keep a consistent voice across all platforms. Not only will this keep your online presence strong, but it will also prove to your readers that you know your brand inside and out while successfully getting your message across. Learn more about how consistent, branded content can help your business grow and succeed.

It's Time to Drive More Leads!

These are just a few of so many social media copywriting best practices. Using these recommendations will undoubtedly drive more traffic to your social media pages and website while encouraging consistent engagement across all platforms. You know what that means - more leads! For more information on creating killer social media content on top of copywriting, check out our blog post here.

Don't hesitate to reach out to us if you need some help getting started with your social media copywriting. We'd love to help!

Happy copywriting! ✍️